Consumer and Market Insights: Spirits Market in UAE

Date: 2015-11

The UAE’ Spirits market is forecast to register high growth in value as well as volume terms during 2014-2019. Although the Spirits market in the UAE is restricted by religious doctrine, the market is projected to witness strong volume growth in the near-term, driven by the large percentage of expatriates. These international consumers are attracting major global players who are penetrating into the market by opening up sampling outlets and high-end night clubs to cater to rising demand for Spirits.

Key Findings
– Across the eight Spirits categories analyzed, Whiskey is the leading category by value while Tequila and Mezcal will be the fastest growing category with a high CAGR of 7.2% during 2014-2019

– On-trade is the leading distribution channel in UAE’s Wine and Spirits market accounting for more than half of the distribution share

– Glass is the most used packaging material in the Spirits market in UAE

– Chivas Regal, with 12.6% share is the leading brand in the Whiskey category

– A growing influx of tourists and an emerging middle and upper income consumers are driving the demand for high quality and premium Spirits.

– Although UAE accounts for a small volume share for the international players, the market share is expanding, driven primarily by international visitors as well as the expatriate population

Canadean’s Consumer and Market Insights report on the Spirits Market in UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”

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