Consumer and Market Insights: Spirits Market in the Czech Republic

Date: 2015-09

Czech Republic has a high per capita consumption of alcoholic beverages which is driven by the large adult and mid-life population. The Spirits market is forecast to register high growth in value terms during 2014-2019. Vodka was the leading category by volume consumption, while the Liqueurs category accounted for the largest value sales.

Key Findings
– The Spirits market in the Czech Republic will register high growth at a CAGR of 5.4% during 2014-2019

– The Vodka category is forecast to register fastest growth among the Spirits categories in value terms at a CAGR of 9.4% during 2014-2019

– Metaxa, Bozkov, Gordon’s, Camino Real and Jack Daniel’s are the leading brands in the Czech Republic’s Spirits market

– Consumers in the Czech Republic will prefer to purchase value for money products due to rising inflation in the Spirits market

– Private Label has considerable market penetration of 7.7% in 2014

Canadean’s Consumer and Market Insights report on the Spirits market in the Czech Republic provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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