Consumer and Market Insights: Spirits Market in Thailand

Date: 2015-11

Thailand’s Spirits market is forecast to register growth in value as well as volume terms during 2014-2019. The Specialty Spirits category will have the largest volume share while Vodka will be the fastest growing category during 2014-2019. The trend towards fresh and light flavoured Spirits, especially among younger adults, is motivating manufacturers to introduce flavoured spirits. In addition, Thailand’s large base of young adult population who likes to socialize after work or during weekends, is supporting the growth of the evolving cocktail culture in the country.

Key Findings
– Increasingly busy lifestyles and rapid urbanization will drive the growth of consumer package goods in Thailand

– Thailand’s Spirit market is forecast to grow at a lower rate in value terms during 2014-2019 compared to 2009-2014

– The Specialty Spirits category has the largest volume share in the Thailand’s Spirits market

– The Vodka category will register the fastest growth in value terms during 2014-2019

– Food and Drinks Specialists is the leading distribution channel in the Liqueurs and Rum categories

– Trend towards fresh and light flavoured Spirits, especially among younger adults, is motivating manufacturers to introduce flavoured spirits.

– Increasing tourism coupled with rising urbanization level in Thailand is leading to a growing demand for imported and high quality Spirits.

The report on the Spirits market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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