Consumer and Market Insights: Spirits Market in New Zealand

Date: 2015-09

New Zealand’s Spirits market is forecast to register positive growth in both value and volume terms during 2014-2019. Whiskey is the largest category by value in the Spirits market in New Zealand. Tequila and Mezcal is the fastest growing category in the Spirits market during 2009-2019. Hypermarkets and Supermarkets is the leading distribution channel and Glass is the most used packaging material in the Spirits market.

Key Findings
– The Tequila and Mezcal category is forecast to register the fastest growth in value terms during 2014-2019.

– Grape Brandy is the largest value segment within the Brandy category.

– On-trade is the leading distribution channel in the Gin and Genever category.

– Glass is the most used packaging material in the Spirits market in New Zealand.

– Coruba Jamaica Rum is the leading brand in the Rum category.

Canadean’s Consumer and Market Insights report on the Spirits Market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”

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