Consumer and Market Insights: Spirits Market in Chile

Date: 2015-09

The Chilean Spirits market is forecast to grow at a high rate in value as well as volume terms during 2014-2019. Specialty Spirits and Rum will remain the largest category in value terms during 2014-2019 while Vodka will be the fastest growth category during the same period. The rising economic growth in Chile is translating into higher disposable income, leading consumers to develop a taste for premium quality Spirits. Vodka will grow in popularity in the mid-long term, driven by new flavors and premium brands.

Key Findings
– The Spirits market in Chile is forecast to register high growth market both in value and volume terms during 2014-2019

– The Specialty Spirits category accounted for the largest value with 25.3% share in the Chilean Spirits market

– Food and Drinks Specialists distribution channel and On-trade transaction accounted for majority sales in the Chilean Spirits market

– Trianero , Mitjans, Capel, and Absolut are the preferred brands in the Sprits market in Chile

– The rise in economic growth in Chile is translating into higher disposable income. Affordability is leading consumers to develop a taste for premium quality Spirits

– Manufacturers are developing new and innovative flavours in the premium category to garner market share

The Consumer and Market Insights report on the Spirits market in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Consumer level trends: Top four consumer trends which influence Spirits consumption

– Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”

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