Consumer and Market Insights: Spirits Market in Bulgaria

Date: 2015-09

Specialty Spirits is the largest category in both value and volume terms in the spirits market in Bulgaria led by Raki segment. The Whiskey category is forecast to register fastest growth during 2014-2019. Hypermarkets and Supermarkets is the leading distribution channel in Bulgaria’s Spirits market and registered fastest growth during 2011-2014.

Key Findings
– Growing GDP per capita and low inflation rates provide opportunities in Bulgaria’s consumer goods market

– Bulgaria’s Spirit market is forecast to grow at a higher rate in value terms during 2014-2019 compared to 2009-2014

– The Specialty Spirits category has the largest volume share in the Bulgaria’s Spirits market

– The Whiskey category is forecast to register the fastest growth in value terms during 2014-2019

– On-trade is the leading distribution channel in the Gin and Genever category

– Screw Top is the preferred closure type in Bulgaria’s Spirits market

Canadean’s Consumer and market insight report on the Spirits market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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