Consumer and Market Insights: Spirits Market in Austria

Date: 2015-09

The Austrian Spirits market is forecast to register moderate growth both in value and volume terms during 2014-2019. Liqueurs is the largest category both in value and volume terms. Gin and Genever will be the fastest growing category by value during 2014-2019. On-trade distribution has a dominant share in the Austrian Spirits market.

Key Findings
– Of the eight categories analyzed, Tequila and Mezcal will be the fastest growth category, registering a high CAGR of 9.5% during 2009-2019

– Hypermarkets and Supermarkets is the leading distribution channel in the Austrian Wine and Spirits market accounting for 35.5% of share in 2014

– The use of Rigid Plastics for packaging Spirits is forecast to grow at a CAGR of 2.4% during 2014-2019

– Private label products had high market penetration of 13.0% in 2014. They compete with brands, which has resulted in a Private Label products gaining market share from brands during 2011-2014

– The Austrian Spirits market is highly competitive and is led by the international players Eristoff and Mautner Rum

Canadean’s Consumer Market and Insights report on the Spirits market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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