Consumer and Market Insights: Soup Market in Russia

Date: 2015-10

The Russian Soup market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Frozen Soup category has the largest volume share in the Russian Soup market and is register the fastest growth in value terms during 2014-2019.

Key Findings
– The rising Food Price Inflation has resulted in Consumers preferring products which provide better value for money in the Russian Soup market

– Chilled Soup will register higher growth than Ambient Soup by value during 2009-2019

– Hypermarkets and Supermarkets is the leading distribution channel across categories

– Flexible Packaging is the most used packaging material in the Soup market in Russia

– 聽Ambient Soup category has the highest private label penetration in the Russian Soup market

The report on the Soup sector in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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