Consumer and Market Insights: Soup Market in Italy

Date: 2015-10

The Italian Soup market is forecast to register higher growth in both value and volume terms during 2014-2019 compared to 2009-2014. Frozen Soup is the leading value category while the Chilled Soup category is forecast to register fastest growth during 2014-2019.

Key Findings
– The Soup market in Italy is forecast to register higher growth during 2014-2019 compared to 2009-2014

– Frozen Soup will be the largest category by volume consumption in the Soup market

– Chilled Soup is forecast to be the fastest value growth category registering a CAGR of 4.4% during 2014-2019

– Private label penetration is considerably high at 15.8% in the Soup market

– Prize Off closures will register fastest growth at a CAGR of 3.9% during 2014-2019

Canadean’s Consumer and Market Insights report on the Soup market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Soup, Chilled soup, Dried Soup (mixes), Frozen Soup, UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Glass, Paper and Board, rigid metal and others; container data for: Bag/Sachet, Bottle, Box, Pouch and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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