Consumer and Market Insights: Soup Market in India

Date: 2015-10

The Indian Soup market will continue to grow at a high rate in both value and volume terms during 2014-2019. The Dried Soup (mixes) category has the largest volume share in the Indian Soup market and is forecast to register the fastest growth in value terms during 2014-2019.

Key Findings
– Rising food price inflation will strengthen demand for value products in the Indian Soup market

– Dehydrated Soup is the largest value segment in the Dried Soup (mixes) category

– Convenience Stores is the leading distribution channel in the Indian Food market

– Flexible Packaging is the only packaging material used in the Soup market in India

– Knorr is the leading brand in the Dried Soup (mixes) category

The report on the Soup sector in India provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Soup and Dried Soup(mixes) with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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