Consumer and Market Insights: Savory Snacks Market in Brazil

Date: 2016-02

The Consumer and Market Insights: Savory Snacks Market in Brazil report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings
– Processed Snacks and Nuts and Seeds are the leading categories by value. The latter will register the fastest growth in value terms by 2019.

– The Brazilian population is a young one, with almost half of consumers younger than 30. Across all age cohorts, Tweens and Early Teens eat the most Savory Snacks on a per capita basis.

– Fun and Enjoyment is the leading trend that drives Savory Snacks consumption in Brazil. This shows that the Brazilian population seeks novelty and happiness while eating crisps or processed snacks.

– Looking for moments of relaxation and escapism is the second-most important trend that influences Brazilian Savory Snack consumption. Popcorn and Potato Chips are the two categories most influenced by this trend.

– Men in Brazil seek Savory Snacks that offer better value for money. With a price-conscious population, Brazilian Savory Snacks manufacturers should offer popcorn and pretzels that meet important need states such as fun at the lowest price.

This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

– Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups “”over”” consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

– A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

– The degree of influence that Canadean’s 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

– Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.
International and Brazil-specific product innovation examples targeting key consumer needs -compare your products against top performers.

– Get access to Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Savory Snacks market

– Quantify the influence of 20 consumption motivations in the Savory Snacks sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly

– Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches


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