Consumer and Market Insights: Savory and Deli Foods Market in Germany

Date: 2015-10

The German Savory and Deli Foods market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. The German Savory and Deli market registered volatile growth in US$ terms due to fluctuating exchange rates during 2009-2014. Savory Baked Goods has the largest volume share in the German Savory and Deli market.

Key Findings
– Rising food inflation has strengthened demand for value products in the Savory and Deli market in Germany

– The Cured Meats category is forecast to register the fastest growth in value terms during 2014-2019

– Hypermarkets and Supermarkets is the leading distribution channel in the German Savory and Deli Foods market

– Rigid Plastics is the most commonly used packaging material in the Savory and Deli Foods market

– Savory Baked Goods accounted for the highest private label penetration in Germany’s Savory and Deli Food market

The report on Savory and Deli Foods sector in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Cured Meats, Fermented Meats, Pates, Pies and Savory Appetisers, Pre-Packed Sandwiches, Prepared Salads and Savory Baked Goods, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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