Consumer and Market Insights: Pasta and Noodles Market in South Africa

Date: 2015-10

South African Pasta and Noodles market is forecast to register moderate growth during 2014-2019. Dried and Instant Noodles is the largest category while Dried Pasta is the fastest growing category during 2014-2019.

Key Findings
– Improving economy with presence of large young consumer base leading busy lives provides opportunities to the marketers in the Pasta and Noodles market in South Africa

– South Africa Pasta and Noodles market is forecast to register moderate growth at a CAGR of3.2% during 2014-2019

– Dried Pasta will remain the largest category by value whereas Chilled Noodles is forecast to be the fastest growing category with a CAGR of 4.9% during 2014-2019.

– South Africa Pasta and Noodles market is led by international players like H. J. Heinz Company, Nestl茅 S.A. and domestic players such as Tiger Brands聽Limited have a significant market share

– Food price inflation is high in South Africa at 7.3% which consequences the rising demand of value for money Pasta and Noodle products in the country

聽– The overall penetration of private label products in South African Pasta and Noodles market is high at 19.4% during 2011-2014

Canadean’s Consumer and Market Insight report on the Pasta and Noodles market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”

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