Consumer and Market Insights: Pasta and Noodles Market in Romania

Date: 2015-10

The Pasta and Noodles market in Romania is a high growth market led by the Dried Pasta category in both value and volume terms. The Dried Pasta category will also register the fastest growth during 2014-2019.

Key Findings
– Of the six categories analyzed, Dried Pasta will be the largest as well as fastest growth category, registering a high CAGR of 9.2% during 2009-2019

– Hypermarkets and Supermarkets is the leading distribution channel in the Romanian Pasta and Noodles market accounting for nearly three fourth of the distribution share

– Box is the only outer type used in the Romanian Pasta and Noodles market

– The Pasta and Noodles market is highly competitive and is led by the market players Pambac Sa and Vietnam Food Industries Joint Stock Co

Canadean’s Consumer and Market Insights report on the Pasta and Noodles market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Dried and Pasta Noodles, Chilled Noodles, Ambient Noodles, Dried Pasta, Chilled Pasta and Ambient Pasta, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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