Consumer and Market Insights: Pasta and Noodles Market in Poland

Date: 2015-10

The Polish Pasta and Noodles market will register higher growth during 2014-2019 compared to 2009-2014. Dried Pasta is the leading value category while the Chilled Noodles category is forecast to register the fastest growth during 2014-2019.

Key Findings
– Rising disposable income of the large working population and their busy life styles is driving the growth of Pasta and Noodles market in Poland

– Among all the Pasta and Noodles categories, Dried pasta will remain the largest category while the Chilled Noodles category is forecast to be register fastest growth with a CAGR of 5.2% during 2014-2019

– The Polish Pasta and Noodles market is dominated by international players such as Unilever PLC and Nestle S.A

– The Polish consumers prefer to purchase value for money products in the Pasta and Noodles market due to increasing food prices in the country

– Hypermarkets and Supermarkets is the leading distribution channel in the Polish Pasta and Noodles market and accounts for more than three-fourth distribution share in 2014

Canadean’s Consumer and Market Insight report on the Pasta and Noodles market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”

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