Consumer and Market Insights: Pasta and Noodles Market in Norway

Date: 2015-10

The Norwegian consumer goods market is driven by large working population with higher disposable income is driving demand. Of all the categories analyzed, the Dried Pasta category is the market leader in both value and volume terms. The Chilled Pasta and Ambient Pasta categories will gain market share during 2014-2019.

Key Findings
– The Norwegian Pasta and Noodles market grew at a CAGR of 2.1% during 2009-2014 and is forecast to register higher growth at a CAGR of 2.2%, during 2014-2019

– Of all the categories analyzed, the Dried Pasta category is the leading value which accounted for 64.9% share and Ambient Pasta is forecast to register the fastest growth in the Pasta and Noodles market

– The Norwegian Private Label Pasta and Noodle products registered growth at a CAGR of 2.4%, during 2011-2014 and are gaining share from the branded products

– Flexible Packaging was the most commonly used packaging material in the Norwegian Pasta and Noodles market and accounted for 80.0% share in 2014

Canadean’s Consumer and Market Insights report on the Pasta and Noodles Market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Pasta and Dried and Instant Noodles with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.”


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