Consumer and Market Insights: Pasta and Noodles Market in Netherlands

Date: 2015-10

The improving economic scenarios and stable food prices in the country support the growth of the consumer goods market in Netherlands. The Dutch Pasta and Noodles market will register higher CAGR during 2014-2019 compared to 2009-2014. In terms of market size the Dried Pasta category led the Pasta and Noodles market in the Netherlands.

Key Findings
– Across the Six categories analyzed, the Dried and Instant Noodles category will lead the Pasta and Noodles market in growth terms, registering a CAGR of 6.1% during 2009-2019.

– Hypermarkets and Supermarkets is the leading distribution channel in the Dutch food market, accounting for more than half of the distribution share.

– Although the Plain Noodles is a larger value segment compared to Instant Noodles within the Dried and Instant Noodles category but the Instant Noodles segment will gain market share during 2014-2019.

– The Pasta and Noodles market in the Netherlands is competitive and is led by international players such as H. J. Heinz Company and Unilever PLC.

Canadean’s Consumer and Market Insight report on the Pasta and Noodles market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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