Consumer and Market Insights: Pasta and Noodles Market in Malaysia

Date: 2015-10

The Malaysian Pasta and Noodles market will register higher growth in value terms during 2014-2019 compared to 2009-2014. Dried and Instant Noodles is the largest category by value, while the Chilled Pasta category will register fastest growth during 2014-2019. The market is led by the popular international brands like San Remo and Maggi.

Key Findings
– Young and urban population with rising disposable income will drive sales of consumer packaged goods in Malaysia

– The Malaysian Pasta and Noodles market will register high growth at a CAGR of 6.7% during 2014-2019 compared to 2009-2014

– Of the six pasta and noodles categories analyzed, Dried and Instant Noodles is the largest value category and Chilled Pasta is the fastest growth category, registering a high CAGR of 8.4% during 2009-2019

– The Malaysian Pasta and Noodles market is led by international players like Maggi and San Remo with a share of 41.2% and 62.6% respectively in 2014

– Bag/Sachet containers made using Flexible Packaging material are the most commonly used container types in the Pasta and Noodles market

The report on the pasta and noodles market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles and Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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