Consumer and Market Insights: Pasta and Noodles Market in Brazil

Date: 2015-10

A large working population leading busy lives offers growth opportunities to the Pasta and Noodles manufaturers in Brazil. Dried Pasta is the leading value category while Ambient Noodles, Chilled Noodles and Chilled Pasta categories are forecast to register the fastest growth during 2014-2019.

Key Findings
– The Brazilian Pasta and Noodles market offers opportunities to the marketers owing to presence of a large working population leading a busy life in the country who prefer to consume food products which takes less preparation time such as Pasta and Noodles

– Among all the Pasta and Noodles categories, Dried Pasta will remain the largest category while Ambient Noodles, Chilled Noodles and Chilled Pasta are forecast to be the fastest growing categories with a CAGR of 4.0% each during 2014-2019.

– The Brazilian Pasta and Noodles market is dominated by domestic players such as Massa Leve, Mezzani Pasta Alimenticias Ltd and Pastificio Selmi S.A. and few international players such as Nissin Food Holdings Co. Ltd. And Nestle S.A.

– Food price inflation is high in Brazil at 8.0% which consequences the rising demand of value for money Pasta and Noodle products in the country

Canadean’s Consumer and Market Insight report on the Pasta and Noodles market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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