Consumer and Market Insights: Pasta and Noodles Market in Belgium

Date: 2015-10

A large young and working population will drive the growth in the Pasta and Noodles market in Belgium. Dried Pasta will be the most valuable category while the Chilled Pasta category will register fastest growth during 2014-2019. The private label penetration in the Belgian Pasta and Noodles market remains high.

Key Findings
– The Pasta and Noodles market in Belgium is led by the Dried Pasta category in value terms while the Chilled Pasta category is forecast to register fastest growth during 2014-2019

– The Belgian Pasta and Noodles market is a highly competitive market led by international companies such as H.J.Heinz Company and Mars, Incorporated

– The Belgian Pasta and Noodles market has high penetration of private label products. However, the Pasta and Noodles national brands grew at a higher CAGR than private labels during 2011-2014

– The Belgian consumers prefer to purchase value for money Pasta and Noodles products owing to increasing food prices

聽– Hypermarkets and Supermarkets is the leading distribution channel for Pasta and Noodles products and accounted for 68.7% distribution share in 2014

Canadean’s Consumer and Market Insights report on the Pasta and Noodles market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Pasta and Noodles, Chilled Pasta and Noodles, Dried Pasta and Noodles(mixes), Frozen Pasta and Noodles and UHT Pasta and Noodles with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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