Consumer and Market Insights: Meat Market in the US

Date: 2015-10

The US Meat market will register marginally higher growth in both value and volume terms during 2014-2019 compared to 2009-2014. The Cooked Meats – Counter category is forecast to register fastest growth in both value and volume terms during 2014-2019.

Key Findings
– Of the seven categories analyzed, Cooked Meats – Counter will be the fastest growth category, registering a CAGR of 2.2% during 2009-2019

– Meat market in the US accounted for nearly one fourth of the overall Food sales during 2010-2013

– Though Tray will continue to be the most commonly used container type, the use of Bag/Sachet will grow at a higher rate than other container types during 2014-2019

– The Meat market in the US is competitive and is led by the market players Hormel Foods Corporation and QAF Ltd.

Canadean’s Consumer and Market Insights report on the Meat market in the US provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), Frozen Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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