Consumer and Market Insights: Meat Market in Russia

Date: 2015-10

The Russian Meat market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. The Cooked Meats – Counter category is forecast to register the highest growth in value terms during 2014-2019.

Key Findings
– Rising food inflation resulted in increased demand of value for money products in the Russian Meat market

– Chicken (Cooked Meats – Packaged) is the largest segment in the Cooked Meats – Packaged category

– Hypermarkets and Supermarkets is the leading distribution channel in the Russian Food market

– 聽Film is the preferred closure types in the Russian Meat market

– Fresh Meat (Counter) and Cooked Meats – Counter categories have highest private label penetration in the Meat market in Russia

The report on the Meat sector in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”

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