Consumer and Market Insights: Meat Market in Italy

Date: 2015-10

The Italian Meat market is forecast to register higher growth during 2014-2019 compared to 2009-2014. Chilled Raw Packaged Meat – Whole Cuts is the leading value category while Chilled Raw packaged Meat – Processed category is forecast to register fastest growth during 2014-2019.

Key Findings
– Improving economic scenario and low inflation rate in Italy will drive the growth of Meat market in the country

– Among all the Meat categories analyzed, Chilled Raw packaged Meat – Whole Cuts will remain as the leading value category while the Chilled Raw Packaged Meat – Processed category will register fastest growth during 2014-2019

– The Italian Meat market is a highly competitive market led by domestic companies such as Bolton Group, Alcass S.P.A. and Rovagnati S.P.A

– Penetration of private label products in the Italian Meat market is high

– The use of Box outer is forecast to register higher growth than other outer types used in the Italian Meat market during 2014-2019

聽– Hypermarkets and Supermarkets was the leading distribution channel for Meat products in Italy

Canadean’s Consumer and Market Insights report on the Meat market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Fresh Meat(Counter), Chilled Raw Packaged Meat – Whole Cuts, Chilled Raw Packaged Meat – Processed, Frozen Meat, Ambient Meat, Cooked Meats – Counter, Cooked Meats – Packaged with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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