Consumer and Market Insights: Meat Market in Germany

Date: 2015-10

The German Meat market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. The Chilled Raw Packaged Meat – Whole Cuts and Cooked Meats categories will gain market share in value terms during 2014-2019.

Key Findings
– German consumers are marginally trading down due to the rising prices

– Fresh Meat (Counter) has the highest volume share in the German Meat market

– Meatballs is the largest segment by value in the Chilled Raw Packaged Meat – Processed category

– 聽Hypermarkets and Supermarkets is the leading distribution channel for all the categories in the German Meat market

– Rigid Plastics is the most used packaging material in the Meat market

The report on the Meat sector in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”

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