Consumer and Market Insights: Meat Market in France

Date: 2015-10

The French Meat market will register moderate growth during 2014-2019. Cooked Meats – Counter will be the fastest growing category in both value and volume terms. Private label products have higher category share in Fresh Meat (Counter) compared to other categories.

Key Findings
– Of the seven categories analyzed, Cooked Meats – Counter will be the fastest growth category, registering a CAGR of 2.1% during 2009-2019

– Meatballs will be the fastest growing value segment in the Chilled Raw Packaged Meat – Processed category during 2014-2019

– Meat market in France accounted for more than one fourth of the overall Food sales during 2010-2013

– Private label products had high market penetration of 34.3% in 2014. They compete with brands, which has resulted in a private label products gaining market share from brands during 2011-2014

Canadean’s Consumer and Market Insights report on the Meat market in France provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), Frozen Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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