Consumer and Market Insights: Fragrances Market in Peru

Date: 2015-10

Fragrances market is forecast to register high growth in value and volume terms during 2014-2019, supported by rising disposable income of the large young consumer base.聽 Female Fragrances is the leading category by value sales and it is also forecast to register fastest growth during 2014-2019. Hypermarkets and Supermarkets is the leading distribution channel across Fragrances categories while sales through Health and Beauty Stores registered the fastest CAGR growth during 2011-2014.

Key Findings
– The Peruvian Fragrances market is forecast to register high growth during 2014-2019.

– The Female Fragrances category has the highest value and volume share in the overall Fragrances market, followed by Male Fragrances category.

– L’Bel is the leading brand in Female Fragrances and Male Fragrances categories.

– While Glass is the most commonly used packaging material, Rigid Plastics is also used for a small share of Female Fragrances and Unisex Fragrances categories.

– 聽Hypermarkets and supermarkets accounts for most of the sales in the Fragrances market.

Canadean’s Consumer and market Insight report on the Fragrances market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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