Consumer and Market Insights: Fragrances Market in Canada

Date: 2015-09

The Canadian Fragrances market is forecast to register moderate growth in value and volume terms during 2014-2019. The Female Fragrances category has the highest value and volume share in the overall Fragrances market and is also forecast to register fastest growth during 2014-2019.Hypermarkets and Supermarkets in the leading distribution channel across Fragrances categories while sales through Drug Stores and Pharmacies registered the fastest CAGR growth during 2014-2019.

Key Findings
– The Fragrances market in Canada will register moderate growth at a CAGR of 2.2% during 2014-2019

– Of the three Fragrances categories analyzed, Female Fragrances will remain the largest as well as the fastest growing category, registering a CAGR of 2.3% during 2014-2019

– The Canadian Fragrances market is led by international brands such as Calvin Klein, Burberry and Davidoff

– The use of Glass as packaging material is forecast to register moderate growth at a CAGR of 1.5%

– Hypermarkets and Supermarkets is the leading distribution channel in the Fragrances market

The Consumer and Market Insights report on the Fragrances market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

– Market data: Overall market value and volume data with growth analysis for 2014-2019

– Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

– Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion”


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