Consumer and Market Insights: Dairy Market in Spain

Date: 2016-02

Consumer and Market Insights: Dairy Market in Spain provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
– The Dairy Foods market in Spain registered moderate growth in sales during 2009- 2014, as consumers continued to turn to this staple category despite the economic difficulties

– The positive nutrition aspect of dairy is important to consumers of all ages, with over half of all Dairy products selected because they help consumer meet age-specific health needs

– Whilst health is important, manufacturers can’t forget about offering great taste, as the desire to indulge with Dairy products is also strong and few consumers will trade-off health for taste

Consumer and Market Insights: Dairy Market in Spain identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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– Key consumer demographic groups driving consumption within the Spanish market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups “”over”” consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

– A study of market value and volumes over 2009-2019 for Spain, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

– The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

– Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

– Examples of international and Spain-specific product innovation targeting key consumer needs

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Spanish Dairy consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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