Consumer and Market Insights: Dairy Market in Russia

Date: 2016-02

Consumer and Market Insights: Dairy Market in Russia provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
– Volume growth in the Russian Dairy and Soy market will accelerate in 2014-2019 compared to 2009-2014, showing that Russian consumers are increasingly turning to Dairy products for both enjoyment and health

– Getting the best value for money is the key concern for consumers in the Dairy and Soy markets, meaning that brands need to specifically show consumers how their product offers the best quality for the best price

– Encouraging consumers to reconsider what constitutes good value for money will allow for premium space in the market and increase margins. Premium products should be tied to helping consumers relax – another key concern for Russian consumers

Consumer and Market Insights: Dairy Market in Russia identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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– Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups “”over”” consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

– A study of market value and volumes over 2009-2019 for Russia, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

– The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

– Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

– Examples of international and Russia-specific product innovation targeting key consumer needs

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russian Dairy consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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