Cognitive Assessment and Training Market by Assessment Type (Pen & Paper Based, Hosted, Biometrics), Service, Application (Clinical Trials, Classroom Learning, Brain Training, Corporate Learning, Academic Research), Vertical and Region – Global Forecast to 2020

Date: 2015-09

“Cognitive assessment primarily is the assessment of cognitive capabilities to estimate an individual’s intellectual functioning. It involves various tests administered to the individual to determine a wide range of abilities such as memory, problem-solving skills, language skills, and other intellectual capabilities. Pen and paper-based assessment, hosted assessment and training tools, biometrics, and innovative medical instruments are some of the methods used for cognitive assessment and training. Cognitive assessment finds wide application in areas such as clinical trials, classroom learning, corporate learning, and academic research across various verticals like education, healthcare, corporate, sports, defense, and others.
Aging population acorss the world and increasing awareness for brain fitness among individuals and professionals are the main drivers of the cognitive assessment and training market. With the advancement in technology and growing need for cognitive assessment and brain training, the market is expected to witness huge opportunity to grow in the next five years.
The cognitive assessment and training market comprises key players such as Pearson Assessments, Cognifit, Bracket Global, Cogstate, Brain Resource, Cambridge Cognition Ltd., and others. These players adopted various strategies such as new product developments as well as partnerships & collaborations and business expansions to cater to the needs of the cognitive assessment and training market.
MarketsandMarkets expects the cognitive assessment and training market size to grow from USD 2.4 billion in 2015 to USD 7.5 billion by 2020, at a CAGR of 25.6% from 2015 to 2020. The healthcare sector is also expected to account for the largest market share throughout the forecast period. However, there are few revenue pockets, namely defense and sports, which are also expected to witness significant growth in this period.

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the cognitive assessment and training market into assessment type, service, application, vertical, and region, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the different verticals and regions.
2. This report will help stakeholders to better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including competitor ecosystem, partnerships, mergers and acquisitions. Besides, there are company profiles of 10 top players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.
Available Customizations
MarketsandMarkets offers the following customizations for the report:
Geographic Analysis:
• Breakdown of the North American market
• Breakdown of the European market
• Breakdown of the Asia-Pacific market
• Breakdown of the Middle East & Africa market
• Breakdown of the Latin American market
Company Profiles:
• Detailed analysis and profiling of additional market players

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