Cigars & Cigarillos in Denmark

Date: 2015-09

“• Denmark has long been an established market for cigar products despite consumption being in almost continuous decline until very recently. Indeed, after successive annual falls between 1990 and 2010, the market has been expanding since 2011 and grew by 25.9% in 2012 and by 41.1% in 2013, boosted by value cigarillo sales.
• Despite this, market volume is currently 63.8% below the level it was at the start of the 1990s, having fallen from 328 million pieces in 1990 to 118.7 million pieces in 2013. Per capita consumption has fallen from 63.8 pieces/year, to 21.3 pieces over the same period.”

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