Digital Video Ad Spend and Billings Viability of Time-Based Formats In Non-Linear Channels

US$ 2995

Marketers place their bets where impressions inspire confidence, regardless of viewer orientation, thus directing demand toward in-stream inventoryprojected to capture 46.6% of digital video ad spend in 2015

10-27 2015   Pages: NO

In-Stream Video Advertising 101: Inventory Abundance, Execution Headaches

US$ 2995

Despite pain points, spend is forecast at $4.8 billion (U.S. in-stream only) during the calendar year, with internet pure plays owning 56% of the market, broadcasters/cable programmers 36.5%, aggregation platforms 6% and print/magazine publishers 1.4%.

10-27 2015   Pages: NO

Mobile AdTech 2015 – 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility

US$ 2995

$14 billion in global ad spend rumbling through the mobile adtech ecosystem has undergone a striking transformation over the past 12 months, redefining how agencies (and agency trading desks), vendors and audience platforms engage with digital budgets, impressions and apportion subsequent profit splits.

10-27 2015   Pages: NO

Digital Video AdTech 2015 – 2017: Monetizing Beyond the Linear Clock

US$ 2995

Digital video adtech providers booked $7.3 billion in 2014 global net revenue, with ecosystem-wide comparable growth from all formats, screens and devices supported projected to increase 22% – 31% in 2015,

10-27 2015   Pages: NO

Internet Music Programmers 2015 – 2018: A Stakeholder’s Guide to IP Radio

US$ 2495

Programmers remain focused on balancing listening hour growth against increased allocation and exploitation of audio inventory, with sellout estimated at 68% in 2015. In-stream audio units (including gateway ads and in-stream placements) are projected at 285 billion units in 2015, an increase of 16.9% over 2014.

10-27 2015   Pages: NO

IP Video Tech 360: The Value Chain 2015 – 2017, Module to Workflow Integration

US$ 3695

IP video tech foundational purchase and upgrade budgets allocated by global operators, broadcasters/programmers (bridging linear and on-demand), OTT services, VOD services, Live-to-VOD integrations, network DVR and the enterprise (on-premises and in the cloud) are expected to surpass $18 billion in 2015.

10-27 2015   Pages: NO

IP Video Tech Live-to-VOD: CDNs, Cloud Software Platforms and Services

US$ 2895

IP video platforms, services and solutions (from ingest to monetization, transcoding, customized modules to integrated workflow) are poised to book $3 billion in 2015 spending, with large, integrated vendors (i.e. Brightcove, Kaltura, Ooyala and Piksel, among others) capturing 60.7% of the work.

10-27 2015   Pages: NO

IP Video Publisher Receipts and Tech Vendor Payments: Ecosystem Profit Per COGS/OpEx Unit of Investment 2015 – 2017

US$ 3695

IP video publishers are forecast to deliver $22 billion in ad sales and subscription receipts across all platforms and geographies served in 2015, made against related COGS/OpEx vendor paymentsof $10.3 billion, according to a multi-disciplinary, industry-wide analysis carried out by AccuStream Research.

10-27 2015   Pages: NO

IP AUDIO-VIDEO STORES, PAID CHANNELS AND SUBSCRIPTION SERVICE RECEIPTS 2015 – 2018

US$ 2995

IP music subscription services (including Spotify, Pandora, RDIO, Rhapsody, new entrant Apple Music, plus the internet subscriber tier offered by SiriusXM) are forecast to deliver $2.6 billion in revenue across all served geographies.
Download-to-own stores (including iTunes and Amazon)are estimated to post $8.5 billion in global sales.

10-27 2015   Pages: NO
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