Calcium Fortification In Beverages – Ingredients Trends and Market Insights

Date: 2015-09

“Why was the report written?
This report was written as calcium intake recommendations have been in place for decades, but the global population is still facing deficiencies and related health issues.

What is the current market landscape and what is changing?
The need of fortified products is growing as more than 200 million persons are affected by osteoporosis and the increasing ageing population will create further needs. Besides dairy and dietary supplements, the beverage sector is the most promising sector for this type of fortification as non-dairy alternatives to the daily nutrition.

What are the key drivers behind recent market changes?
Key drivers are renewed health claims within Europe, and the innovations within the ingredient category allowing new soft drink solutions with daily calcium.

What makes this report unique and essential to read?
The report investigates calcium ingredient options, suppliers, as well as formulation issues. It furthermore informs about the regulatory situation as well as patent activities in growing markets. The report further looks at current soft drinks categories and the use of calcium fortifiers as well as presents product cases.”

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