Bulgaria Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Several years of static income levels due to the export-oriented economy and static levels of government social expenditures led to critical levels of social tensions, change of government and widespread public protest in February and during the summer against the old and new governments.

What are the key drivers behind recent market changes?
Despite the slightly warmer than average weather at start and end of the year, the cool summer hurt sales in categories with high seasonality and negated the general trend of mild growth.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Bulgaria beverage industry and want more detail and analysis on this data. Canadean鈥檚 Bulgaria Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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