Building a Customer-Centric Overdraft Model

Date: 2015-11

Overdraft charges are a big money-spinner for banks and constitute 36% of their current account revenues according to the Office of Fair Trading. However, the overdraft market is facing pressures as evolving customer behavior and regulatory pressures squeeze profitability.

– Understand how changing customer behavior and regulations are impacting on overdrafts.
– Discover what banks can do to make their overdraft propositions more attractive to customers.

– What are the key trends affecting the overdraft market?
– To what extent do customers use overdrafts?
– What can banks do to increase the profitability of overdrafts?

Key Highlights
Banks generate 拢46 on average from overdraft revenues annually on a standard current account.

Overdraft usage has declined since the 2008 crisis as households have become wiser about expensive sources of borrowing.

82% of UK current account holders believe overdraft charges are too high and 70% believe they are too complex.”


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