Belgium Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Belgium has now enjoyed four consecutive months of positive GDP growth. During the whole of 2013, the Belgian economy was moving out of recession, starting with a 0% in Q1 and following on with 0.2% in Q2, 0.3% in Q3 and now 0.4% in Q4.

What are the key drivers behind recent market changes?
October saw above average temperatures of 1.7 degrees. Extremely strong winds, accompanied with thunder storms and even tornadoes, were the hallmark of the last part of the month. November was a very dark month with less than half of the normal number of hours of sunshine, as well as a large amount of rain (34% more than the monthly average); however, temperatures were normal for the season. December was very mild, with not a single day of frost during the whole month in certain Belgian regions.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Belgian beverage industry and want more detail and analysis on this data. Canadean’s Belgium Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”


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