Belarus Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
GDP continued to demonstrate slow growth, but risks of the Belarusian economy remains very significant. Lack of positive changes in the economy and foreign loans will lead to another devaluation of the Belarusian ruble. Devaluation expectations of the population increased.

What are the key drivers behind recent market changes?
Belarus was leader among post-Soviet countries in terms of retail price growth. In 2013 prices in Belarus increased by 13%. By the end of the year, inflation has accelerated. Inflation in Belarus exceeded the official forecast. In Q4-13 inflation accelerated. One of the reasons – reduction of the refinancing rate by the National bank. Proportion of bad loans rose slightly.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Belarusian beverage industry and want more detail and analysis on this data. Canadean’s Belarus Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”


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