Beer Market Insights Panama

Date: 2015-09

“• Premium beers are making great advances in the Panamanian beer market, exhibiting extremely positive growth due to the following factors:
• The Panamanian economy experienced growth of 8%, making it one of the fastest growing economies in Latin America
• Premium beers, mainly Miller Lite, continue to drive the timid category growth experienced during 2013. Miller Lite entered the market in 2010 and has grown exponentially, driven by an improvement in execution and production by Cerveceria Nacional, engaging the retailers and attracting consumers with its international brand
• Corona is expected to experience strong growth, together with other super-premium brands like Heineken which are now accessible to a growing middle and upper class of Panamanias with higher purchasing power
• During early 2013 SABMiller, looking to focus its attention on the beer and carbonates industries, sold the operations of Planta Nevada to Dos Pinos, the main dairy producer in Costa Rica”

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