Beer Market Insights Japan

Date: 2015-09

“• New Genre beer grew by 2% at the expense of malt-based drinks, new cheaper products are helping drive consumption.
• Beer consumption in the on-premise channel is being aided by new developments by producers such as beer served at below the freezing temperatures.
• Premium beers also noted success in certain areas, with The Premium Malts brand from Suntory growing by 7%, this was driven by the delicacy of the Japanese palate.”


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