Baby Nutrition Insights – Issue 25

Date: 2015-11

“Key Findings
– A strong increase in infant formula sales (+23.2%) and a 2.6% increase in other prepared baby foods saw commercially prepared baby foods increase their share of total food expenditure to 39.0%, up from 34.3% in 2013, although still well below the 47.8% peak in 2011.
– Danone’s Happy Family brand is performing well in the weaning food category, having achieved growth of over 20% in the second half, making it the fastest growing baby food brand.
– Hypermarkets significantly outperformed supermarkets, where sales were up by only 0.4%, while growth in hypermarkets stood at 4.4%.
– Nutritionals declined in importance to the overall company, accounting for 33.6% of sales in the first half of 2015. However, pediatric nutritionals maintained their contribution to the company at 19.2%.

“Baby Nutrition Insights – Issue 25”, is an analytical report by Canadean which provides extensive and highly detailed information on the key markets in the Baby Food industry.

What else does this report offer?

– Market profile based upon a unique combination of industry research, fieldwork, market sizing and our in-house expertise to offer extensive data about the trends and dynamics affecting the Baby Food industry globally.

– Detailed company profiles, highlighting key focus product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

Reasons To Buy
– Evaluate important changes in consumer behavior to identify profitable markets and areas for product innovation

– Analyse the current and forecast market position of the brands to identify the best opportunities to exploit

– Detailed understanding of consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.”


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