Baby Food Singapore

Date: 2015-09

“The primary determinant of the baby food market has been the birth rate. Between 2006 and 2011, the number of births fluctuated at around 38,000-40,000, but 2012 saw a sharp increase to 42,663 births. As a result, and against the background of a relatively buoyant economy, sales rose strongly in 2012 to a total of S$ 184.8 million, equivalent to consumption of 4,753 tonnes. Between 2006 and 2012, sales rose by 60% at current prices and by 29.3% at constant 2006 prices. Per capita intake rose by 2.3% to 111.4 kg, a very high level for the region

The swing towards premium and super-premium products in the milks sector, by far the largest part of the market, is an indication of the sophistication of the market in Singapore. Other indications include the continuing shift in shopping habits in favour of modern supermarkets, the increasing variety in flavours and the growing availability of products with added ingredients, as well as organic baby food.”

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