Baby Food Indonesia

Date: 2015-09

“With some 4.4 million babies born each year, the Indonesian baby food market is sizeable. The market remains vulnerable to economic fluctuations, although the country weathered the global economic problems of 2009 and 2010 relatively well and only in 2013 has begun to falter. Market value grew by 53% and volume by 12.9% between 2006 and 2012.

In the future the market will be subject to competing trends. While a declining number of births and a move away from use of first stage formula will hold it back, a strong economy after 2013, a growing middle class and a desire among parents to feed their children with what they perceive as healthy nutrition are all likely to boost sales. As a result, ERC estimates that average per capita consumption will grow by 20.4% between 2012 and 2018 to 38.5kg. Baby milks will continue to dominate, with cereals and dry meals accounting for under 10% of value, and wet meals and other baby foods claiming only a minimal presence.”


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