Baby Food Hungary

“• In value terms, the market was worth around HUF 15.4 billion (US$ 69.1million) in 2013, a 30.8% rise over 2007.
• Milks, which are relatively high priced products, accounted for 47.5% of this total, followed by wet meals with 40.1%; cereals accounted for only 7.2% and baby drinks for the remaining 5.2%.
• In real terms, at constant 2007 prices, the market rose by just 1.5% between 2007 and 2013, with the only increase registered in the milks sector.”

“Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2012 & 201
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 & Growth Rate, 2013-2019
Background to the Market
The Baby Population
Birth & Population Trends, 2003-2013
The Baby Population, 2007-2013
The Consumer
Working Women
Women in Employment, 2007-2013
Single Mothers
Marriage & Divorce Trends, 2007-2013
Breastfeeding
Method of Feeding up to Age 4 Months, 1997-2003
Breastfeeding Trends, 1990-2007
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers & Brands
Baby Food: Manufacturer Shares by Sector, 2013
Manufacturer Share Trends, Volume, 2007-2013
Manufacturer Share Trends, Value, 2007-2013
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2007-2013
Sector Segmentation
Baby Milks: Market Segmentation, 2007-2013
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Manufacturers & Brands
Baby Milks: Manufacturer Shares, Volume, 2007-2013
Baby Milks: Manufacturer Shares, Value, 2007-2013
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2007-2013
Sector Segmentation
Manufacturers & Brands
Baby Cereals: Manufacturer Shares, 2007-2013
Baby Meals
Key Features & Developments
Baby Meals: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals: Per Capita Expenditure & Consumption, 2007-2013
Sector Segmentation
Baby Meals: Segmentation by Volume, 2007-2013
Manufacturers & Brands
Baby Meals: Manufacturer Shares, 2007-2013
Baby Drinks
Key Features & Developments
Baby Drinks: Sector Trends, 2007-2013
Per Capita Trends
Baby Drinks: Per Capita Expenditure & Consumption, 2007-2013
Sector Segmentation
Manufacturers & Brands
Baby Drinks: Manufacturer Shares, 2007-2013
Distribution
Retailing
Retail Structure
General Food Retailers by Size, 2003-2012
Retail Sales of Food & Drink by Type of Outlet, 2004 & 2012
Leading Retailers, 2013
Leading Food Retailers, Fascias & Formats, 2012
Baby Food Retailing
Sales by Outlet: All Baby Food, 2007-2013
Sales by Type of Baby Food & Outlet, 2013
Storecheck Analysis
Introduction
Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer & Sector
Baby Food: Facings Allocation by Sector & Pack Size
Baby Food: Facings Allocation by Sector & Pack Type
Baby Food: Facings Allocation by Sector & Country of Origin
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
Danone
Numil: Market Shares, 2013
Hipp Verkaufsbüro Budapest
Hipp: Market Shares, 2013
Nestlé Hungária Kft
Nestlé: Market Shares, 2013
Univer Product Rt
Univer: Market Shares, 2013
Humana
Humana: Market Shares, 2013
Pacific Óceán Kft.
Pacific Óceán: Market Shares, 2013
Production & Foreign Trade
Production
Imports
Imports of Baby Food by Sector, Volume, 2007-2013
Imports of Baby Food by Sector, Value, 2007-2013
Imports by Country of Origin, Volume, 2011-2013
Imports by Country of Origin, Value, 2011-2013
Exports
Exports of Baby Food by Sector, Volume, 2007-2013
Exports of Baby Food by Sector, Value, 2007-2013
Exports by Country of Destination, Volume, 2011-2013
Exports by Country of Destination, Value, 2011-2013
The Future
Live Birth Trends
Birth & Population Projections, 2007-2019
Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic & Demographic Background
Political & Economic Summary
Economic Indicators
Key Macro-Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Background
Population Trends, 2007-2019
Population by Age Group & Gender, 2013
Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Finger Foods”