Austria Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Austria鈥檚 economy has done well in Q4-13, but consumer prices for food and beverages increased by an average of 3%, combined with higher prices in other fields. The rising prices were higher than the inflation, which was around 2% for Q4-13.

What are the key drivers behind recent market changes?
Temperatures exceeded the average, bringing sunshine and only a few cold and rainy days for Austria in all three months of Q4-13. This affected sales (similar to Q3-13), especially obvious in the packaged water and iced/rtd tea drinks categories as they benefit from good weather.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Austrian beverage industry and want more detail and analysis on this data. Canadean鈥檚 Austria Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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