Asia-Pacific Ready To Drink Market: By Type (Alcohol, Tea and Coffee); By Distribution Channel (Retail and Online Retail) – Forecast (2015 – 2020).

Date: 2016-01

“Ready to drink (RTD) beverages are prepackaged drinks which are ready for consumption. These are both alcoholic and non-alcoholic. Alcohol based RTDs are also known as flavored alcoholic beverages can be consumed directly or used as a mix in cocktails and alcohol. Other RTDs which are flavored with Tea and Coffee are directly consumed. RTDs flavored with tea are sold as Iced Tea and Herbal tea, similarly Coffee flavored RTDs are retailed as Cafe Latte and Cold Coffee drinks. Both Alcohol based and coffee, tea flavored RTDs are widely consumed by the younger demographics in many countries.

In China and Japan consumers prefer tea as a beverage but due to busy lifestyles they are shifting towards RTD teas because of the ease of consumption and convenience. India, China and Indonesia are nascent market for alcoholic RTDs , brands are yet to launch their products into the market. Bacardi’s Breezer is the only brand which dominates the flavored alcoholic beverages market in India. Continued position of RTD tea as a healthy alternative for carbonated soft drinks has resulted in high growth in sales of these products in Australia, India, China and so on.

The report analyzes the market based on type of Ready to drink beverages such as Alcoholic and Non Alcoholic which is sub segmented as Tea, Coffee and Others. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Department Stores, Supermarkets/Hypermarkets, and Online retail. Country specific trends and market dynamics are also covered in the report.

Some of the key players in the market are:

· Kirin Beverage Corp

· Sinar Sosro PT

· Unilever Group”


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