Asia-Pacific Alcoholic Beverages Market

Date: 2016-05

Alcoholic beverages are drinks that contain ethanol, a psycho active drug. These beverages are produced through fermentation process followed by distillation process to increase the ethanol concentration. Alcoholic drinks contain considerable amount of ethanol (alcohol) which has an intoxication affect. These drinks vary in ethanol content like: Beer with 4%-5% vol, wine with 12% vol and so on. Laws and regulations regarding the production, sales and consumption of alcohol differ across regions.

Alcoholic beverages market in Asia Pacific is highly diversified in terms of products as well as consumption patterns mainly due to the variation in tastes & preferences and social & cultural factors across different nations. Changing consumption patterns, an increasing discretionary spending are propelling the growth for alcoholic beverages in this region. Despite of ageing population and limited alcoholic consumption, factors such as higher living standards, increasing health concerns and preference for beverages with low alcohol content are resulting in the optimistic growth for alcoholic beverage market in Japan.

Shift in consumer preferences towards healthier drinks such as RTDs and functional beverages are restraining the growth of Alcoholic Beverage Market especially the beer category. Asian-Pacific Alcoholic Beverages market is categorized by type, by distribution channel and by countries in this report. On the basis of type it is categorized as: Spirits, Beer, Cider/Perry, Wine and others. The report provides detailed analysis on distribution landscape and potential of various distribution channels regarding alcoholic beverages in Asia Pacific. Country specific trends and growth prospects are covered in this report. Key players in the Asia Pacific Alcoholic Beverages market are Heineken International, AB InBev and SAB Miller Plc.

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