Asia Beverage Forecasts September 2015

Date: 2015-10

The beverage market is mostly on the increase as there are many emerging economies and fast growing populations. Traditional flavours are the mainstay of the category and they continue to grow. Carbonates are in a slow decline as people switch to healthier beverages and become aware of the sugar content in drinks. In many countries hot tea is a very mature market and will not see any substantial growth.

Key Findings
– Japan and Taiwan are the only markets set to see a decline for the forecast period with the soft drinks market the only category to see a slight growth

– Cider still has not managed to make its way into half of the Asian markets

– Packaged water has seen substantial growth due to an increase in disposable income and is the most popular category after white milk and hot tea

– Squash/syrups are losing to rtd options and the category is declining

Canadean’s Asia Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in Asia, covering:

– 2000-2014 topline consumption data for 31 beverage categories, with forecasts to 2020 measured in both million litres and litres per capita for 14 Asian markets

– Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions for 10 key markets – China, India, Indonesia, Japan, Kazakhstan, Malaysia, Philippines, Singapore, Thailand, Vietnam

– Evaluate the very latest beverage category forecast projections to 2020 to enhance your understanding of consumption patterns and evolving trends in the Asia beverage industry

– Identify the current and emerging trends and future growth opportunities in the Asia beverage market to assess the likely impact on your company’s performance

– Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning”

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