Asia Beverage Forecasts March 2014

Date: 2015-09

“Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).

What is the current market landscape and what is changing?
Rapid urbanization in Asia, particularly in China, India and Japan, is fuelling demand for beverages. Many consumers are enjoying more disposable income alongside economic growth. This is tempting more and more manufacturers into this region, attracted by its huge potential, where per capita consumption is often still low in global terms.

What are the key drivers behind recent market changes?
Manufacturers are reaching out to younger consumers via extensive marketing campaigns, which offer convenient products for ‘on the go’ lifestyles, particularly in soft drinks categories such as energy drinks and still drinks. Improved distribution and lower priced offerings have also impacted the region.

What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.”

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