“Argentina’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape “

Date: 2015-09

“The Argentinian card payments channel grew both in volume and value terms during the review period. In terms of volume, the card payments channel grew at a CAGR of 14.51% from 35.0 million cards in 2008 to 60.2 million in 2012. Growth is anticipated to continue at a forecast-period CAGR of 6.27% to reach 86.5 million cards in circulation by 2017.
In terms of card volume, credit cards accounted for a 46.4% share in 2012, followed by debit cards with 45.1%. In terms of value, the card payments channel grew from ARS265.4 billion (US$84.4 billion) in 2008 to ARS561.6 billion (US$123.8 billion) in 2012, at a CAGR of 20.61%. The channel is expected to reach ARS839.2 billion (US$102.3 billion) in 2017, representative of a forecast-period CAGR of 7.03%. Growth in the channel is expected to be driven by an increasing demand for charge cards and credit cards, a better regulatory framework, an increasing e-commerce market and a positive economic outlook.
The implementation of improved security measures and advanced technology has changed the dynamics of the cards and payments industry in Argentina. EMV is a chip-based technology superior to magnetic strip based cards in terms of security and transaction speed. EMV technology supported by NFC-enabled contactless payment systems will significantly reduce the processing speed of transactions, saving time and money for customers and retailers.

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