Argentina Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
The local economy finished the year with an estimated GDP growth of 3%. Even if 3% is not a bad figure, the predictions for local performance are not very optimistic.

What are the key drivers behind recent market changes?
With falling purchasing power due to a fast devaluation of the local currency, (that in 2013 managed to fall an estimated 25%), and with an impediment for local people to access foreign currencies, and without a wide array of investment options, local consumers have been choosing to spend their disposable income, which has been helping activate demand.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Argentina beverage industry and want more detail and analysis on this data. Canadean鈥檚 Argentina Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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